Google Shopping
Google Shopping Articles
Google is committed to providing the best user experience on search, and hence they are very strict when it comes to Google Shopping ads. Noncompliance with any regulations, laws, and Google policies will get your ads approved or even worse your account suspended. Having your ads disapproved or your account suspended means that you will lose a significant amount of business, particularly if much of your business depends on Shopping Ads.
Shopping campaigns work similarly to conventional Search campaigns though instead of bidding on keywords, your ads will appear based on the optimization of your feed. You can also use services that will build a feed for you and certain platforms such as Shopify have plugins that do the work for you.
Yes, Google Shopping Ads work which is why they have been growing exponentially as compared to normal text ads. According to Digital Marketer, Google Shopping Ads have a 130% higher conversion rate as compared to normal text ads. Forbes reports that eCommerce retailers spent 47% more on ads in 2015 as compared to 2014 which says something about their effectiveness.
Google is always looking to innovate and Google Smart Shopping is just its latest product. It is a new type of Google Ads campaign that is intended to simplify advertising for e-commerce by making use of automated ad placement and bidding. This will be advantageous for people who find the process of setting up Google Shopping Ads too complex or persons who do not have the time to set it up. However, you need to weigh both the pros and cons of using smart shopping as it may or may not be ideal for your business.
Google Shopping ads were initially a component of Google Ads but are now a standalone product. Google Shopping is exclusive to advertisers selling tangible merchandise, downloadable product or media online. For e-commerce clients, traffic from shopping ads has a higher probability of converting as compared to conventional text ads, which make them very cost-effective. Providing you manage your shopping ads properly. However, just like with other types of ads, you have to optimize Google Shopping ads. If you have been asking
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