1-on-1 Coaching From a 20+Year Expert

Join Business Owners Who Cut Wasted Spend & Doubled Conversions

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Why Most Google Ads Accounts Underperform

  • Conversions that never turn into revenue


  • Good reports. Bad revenue


  • Leads that never answer the phone


  • Smart bidding optimizing junk leads


  • Spending more without proving profit

What We Fix In Your Account

Stop Waste


  • Search term cleanup
  • Match type control
  • Negative keyword strategy
  • Budget leakage


Fix Measurement


  • Conversion tracking audit
  • Lead quality review
  • Smart bidding alignment
  • CRM mismatch review

Build a Scalable Plan


  • Campaign structure review
  • Budget allocation strategy
  • Bid strategy alignment
  • Clear scaling roadmap

What Clients Say....

45-Minute Strategic Google Ads Coaching — $225

Focused. Tactical. Immediately actionable.

We identify what’s broken and what to fix first.

We don’t talk theory. We identify what’s broken and what to fix first.

What You’ll Get:

  • Clear diagnosis of wasted spend
  • Specific search term and match type corrections for fast improvement
  • Conversion tracking validation
  • Bid and budget adjustment guidance
  • A prioritized action list tailored to your accoun
  • A clear “fix first” priority list ranked by impact

Why Work With Me?

  • Founded a PPC agency in 2004
  • Trained marketing teams and agencies on Google Ads
  • Mentored agencies on PPC strategy
  • Author of multiple PPC books and guides
  • Quoted in major media as a Google Ads expert
  • Audit hundreds of accounts per year


20+ years. 10,000+ audits. Coaching focused on profit, not clicks.


Companies I Have Worked With


How It Works

Secure Your Session


Complete payment to reserve your coaching session.


Your spot is not confirmed until payment is received.

Schedule Your Time


After payment, you’ll receive a link to select a time that works for you.

Live Account Review


We review your campaigns together in real time.


The entire session is recorded so you can revisit the strategy and implementation steps afterward.

Walk Away With A Plan


You leave with a prioritized action plan and a recording you can reference as you execute.


Reason To Hire This Google Ads Coach


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Maximizing campaign results: A Google Ads coach can help you maximize your campaign results by providing guidance on best practices for targeting, ad creatives, bidding strategies, and more. I can help you optimize your campaigns for better performance, resulting in increased conversions and revenue.


Saving time and resources: Managing Google Ads campaigns can be time-consuming and resource-intensive. I can help you


Keeping up with industry changes: The digital advertising landscape is constantly evolving, with new features and updates being released regularly. I can help you stay up-to-date with these changes, so you can continue to optimize your campaigns for better results.


Personalized coaching: As your Google Ads coach can provide personalized coaching that is tailored to your specific needs and goals. I can work with you one-on-one to identify areas where you can improve and provide guidance on how to achieve better results.


Improving ROI: I can help you improve your campaigns' return on investment (ROI) by optimizing your targeting, ad creatives, and bidding strategies. This can lead to increased conversions and revenue for your business.


Client Results

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➡️ The client was unable to generate consistent leads at a good ROI. The lead volume was low for this large company.


➡️ I rebuilt the account with new campaigns and ad groups. I focused on services they offered and used many of the advanced techniques I developed especially for contracting businesses.


➡️ I took over the campaign in March and by April you can see (below) how the Cost Per Conversion decreased and the number of conversions increased.


➡️ In May I was able to fine tune the account further by reducing the advertising costs by $900 while generating the same amount of leads as I did in April.



✅ The client sent this email in June...


Great work! We generated over $81,000 in sales off of Google Ads in May, so with your fee, that translates to a 9X ROI!

A graph showing the number of deaths in each month.

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Issues my coaching will solve.


In my nearly 20 years as a Google Ads account manager. I’ve perfected a formula that I’ve used for every client that has yielded amazing results. Your account will be managed by a true expert, me.


Here are some of the items we will look at when evaluating your Google Ads account. ➡️


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Keyword research – finding the right keywords is important. If you already have an Adwords or Bing account, the data within will give me a great starting point. If I’m starting from scratch, I will build a relevant keyword list that will be the beginning of a solid foundation for your campaign.


Campaign set up – I’ll take a look at your campaign structure to ensure your ad groups are set up in a way that produces high-quality scores. If the current set-up is less than ideal, I will revamp the ad groups so that quality scores, ads, and landing pages are all highly relevant.


Ad creation – ads should get searchers to click with relevancy and calls to action. (The Same Way My Ad Brought You Here)


Testing to perfection – I’ll continuously test landing pages to keywords, keywords to landing pages, and the performance between them all to ensure that best possible performance.


Call tracking – You can’t effectively manage a paid search account without being able to track every possible way customers can reach you. We integrate call tracking both in ads and on landing pages for maximum benefit.


Content networks – It’s important to take a small percentage of your budget to target content networks. In many cases content networks when done correctly can produce conversions at lower costs.


Extensions – Extensions are effective at getting your ads to stand out. We test and implement these whenever we can to improve conversions.


Landing Pages – Relevancy from keywords to landing pages is important. What’s more important is that landing pages get users to take action. I’ll help ensure your landing pages give users what they need in order to take that action.


Google Ads & Bing Management – The success of your online Pay Per Click campaign is based on all of the above, but without proper management- it won’t matter. I’ll manage your campaign daily to ensure peak performance.


Reporting – You’ll never have to wonder how your campaigns are performing. You’ll receive weekly and monthly reports in your email. Plus, you’ll have a dashboard that will make it easy to interpret the information within. I also offer monthly calls.


Retargeting – It’s proven that retargeting is an effective tool for improving sales. I integrate re-marketing in all of my PPC campaigns.


Interested in my Google Ads Coaching?