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Google Ads Management Checklist

Joe Balestrino • May 20, 2023

Google advertising is a powerful digital marketing strategy that allows businesses to drive targeted traffic to their websites and generate leads or sales. However, running successful PPC campaigns requires ongoing management and optimization. In this article, we will provide you with a comprehensive Google Ads management checklist, covering the daily, weekly, and monthly reviews you should perform to ensure the effectiveness of your PPC campaigns.



When it comes to PPC management, it's not enough to set up your campaigns and let them run on autopilot. Regular reviews and optimizations are crucial to maximize your return on investment (ROI) and achieve your desired advertising goals. By following this PPC management checklist, you can ensure that your campaigns stay on track and continue to deliver results.

Why Is Google Ad Management Is Important?

PPC management involves the continuous monitoring and optimization of your paid search campaigns. It encompasses various tasks, such as keyword research, ad creation, bid management, targeting settings, and performance tracking. The ultimate objective is to increase your ad visibility, drive relevant traffic, and maximize conversions while staying within your budget.


Regular reviews are essential in PPC management because they allow you to identify areas that need improvement and make data-driven decisions. By analyzing the performance of your campaigns on a daily, weekly, and monthly basis, you can identify trends, spot issues, and take proactive measures to optimize your PPC efforts.

Daily Google Ads Management Tasks

Review Campaign Performance - Start your day by reviewing the overall performance of your PPC campaigns. Check important metrics such as impressions, clicks, click-through rates (CTR), and conversions. Identify any significant changes or anomalies and investigate the potential causes.


Monitor Click-Through Rates (CTR) - CTR is a key metric that measures the percentage of people who click on your ads after seeing them. Analyze the CTR for each campaign, ad group, and individual ad to determine which elements are resonating with your target audience. Make adjustments to underperforming ads to improve their CTR.


Check Keyword Performance - Evaluate the performance of your keywords and identify those that are driving the most clicks, conversions, and revenue. Weed out irrelevant or underperforming keywords and consider adding new ones that align with your campaign goals. Keep an eye on the keyword search terms report to uncover new keyword opportunities or negative keywords.


Adjust Ad Bids - Optimize your bidding strategy based on the performance data you've gathered.

Weekly Google Ads Management Tasks

Analyze Conversion Rates - Review the conversion rates of your campaigns and ad groups. Identify the highest performing ones and determine what elements contribute to their success. Make adjustments to landing pages, calls-to-action, or targeting settings to optimize conversion rates and improve campaign ROI.


Refine Ad Copy - Continuously test and refine your ad copy to improve its effectiveness. Experiment with different headlines, descriptions, and calls-to-action to see which combinations drive the best results. A compelling and relevant ad copy can significantly impact your click-through and conversion rates.


Test Landing Pages - Evaluate the performance of your landing pages and conduct A/B testing to identify the most effective design, layout, and messaging. Test different elements such as headlines, images, forms, and overall user experience. A well-optimized landing page can greatly enhance your conversion rates.


Monitor Competitor Activity - Keep a close eye on your competitors and their PPC activities. Analyze their ad copy, keywords, and landing pages to identify potential opportunities or areas for improvement in your own campaigns. Stay updated with industry trends and ensure that your campaigns remain competitive.

Monthly Google Ads Management Tasks

Review Overall Campaign Performance - Take a step back and assess the overall performance of your Google Ads campaigns on a monthly basis. Examine key metrics such as ROI, cost per acquisition (CPA), and campaign-level conversions. Identify any long-term trends, seasonal patterns, or fluctuations that require attention or adjustment.


Evaluate Targeting Settings -Evaluate your Google Ads targeting settings, including geographic targeting, device targeting, and ad scheduling. Determine if any adjustments need to be made based on performance data and your campaign objectives. Refining your targeting settings can help you reach the most relevant audience and improve campaign efficiency.


Conduct A/B Testing - Continue conducting A/B tests on various elements of your Google Ads campaigns, such as ad variations, landing pages, or targeting options. Test one element at a time and measure the impact on key performance indicators. A/B testing allows you to make data-driven decisions and continuously optimize your Google Ads campaigns.


Optimize Budget Allocation -Analyze your budget allocation across Google Ads campaigns and channels. Identify areas where you're over or under investing and make necessary adjustments. Allocate more budget to high-performing campaigns or explore new opportunities for expansion while optimizing your spending for maximum ROI.

Effective PPC management, including Google Ads, requires regular reviews and optimizations. By following a daily, weekly, and monthly PPC management checklist, you can ensure that your Google Ads campaigns are continuously optimized for maximum performance and results. Stay proactive, analyze data-driven insights, and adapt your strategies to stay ahead in the competitive landscape of PPC advertising. If you are having issue with your Google Ads management contact Joe for a review of your account.

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