Is Your Practice Wasting Money on Google Ads?
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Doctors Waste Thousands on Google Ads Every Year
Common Google Ad Problems
Wasted Ad Spend
Poor Keyword Strategy
Generic Ad Copy
Landing Page Mismatches
Wrong Bid Strategy
Budget Mistakes
What The Audit Covers
My manual audit isn’t just a checklist—it’s designed to uncover hidden inefficiencies and opportunities that translate into measurable gains.
Clients typically see a significant lift in conversions and a drop in wasted spend after I restructure campaigns, refine keywords and align ads with landing pages.
You’ll come away with a clear, actionable plan that boosts ROI and puts your advertising dollars to better use.
Campaign Settings
Keyword & Match Type Analysis
Ad Copy & Extensions
Conversion Tracking & Remarketing Codes
Budget & Bid Strategy
Landing Page Issues
Hiring a large company doesn’t guarantee superior management. In many cases small companies are paid less attention to.
Agencies have too many "cooks in the kitchen". Resulting in conflicting campaign strategies.
You'll be given your own Slack channel (if you choose) and a direct line to your PPC manager - me!
Why Agencies Fail for Most Medical Practices
It’s not uncommon for large Pay Per Click companies to devote most of their time to their largest clients. I know this because I’ve worked for those same agencies.
Smaller clients tend to fall by the wayside. You need a specialist that will devote the time required to manage your account effectively and continue to improve it.
Since 2004 – I’ve improved and grown thousands of PPC accounts and I can take your account to the next level.
Struggling with Google ads? You’re not alone. Most advertisers using Google Ads waste over 30% of their budget. If any of this sounds familiar, your account needs a proper audit — fast:
➡️ “I feel stuck — don’t know what to change or what’s broken.”
This is the most common pain point. The free audit will break down exactly what’s wrong, what it’s costing you, and how to fix it.
➡️ “We’re getting clicks but barely any new patients.”
Clicks don’t pay the bills. If you’re not seeing form fills, calls, or sales, the campaign is broken — even if Google says it’s “performing well.”
➡️ “I keep spending more, hoping it’ll eventually work.”
That’s not optimization. That’s gambling. The longer it runs without fixes, the more money you’re burning.
➡️ “My leads are junk — wrong people, wrong area, no budget.”
Bad targeting = bad traffic = bad leads. You need refined location targeting, keyword strategy, and landing pages that filter for quality.
Know the feeling? Let’s fix it
Frustrated With Your Google Ads Performance?
Meet Your New Account Manager Joe Balestrino?
- Decades of Experience: With nearly two decades in digital marketing and SEO, Joe is a published author and a sought‑after industry speaker
- Proven Leadership: Former head of SEO at Yodle, where he managed major franchise accounts like Maaco, Miracle Ear and Lawn Doctor
- Expert Campaign Management: Has overseen millions of dollars in ad spend, optimizing campaigns across diverse industries
- Agency Founder & Author: Founder of the digital marketing firm 4PointDigital, MR SEO and author of four books on SEO and paid advertising.
- Data‑Driven Mentor: Provides comprehensive reporting and teaches clients and agencies how to interpret their marketing data to make informed decisions.
Unmatched Results & Wins
See how my deep-dive audits led to dramatic performance improvements for real businesses
“Joe’s audit was eye‑opening. By digging into our keyword match types and ad copy, he discovered that nearly a third of our budget was wasted on irrelevant searches. After restructuring our campaigns and introducing targeted ads, our conversion rate shot up by 150%, and our cost per conversion fell by 40%.”
Jane Faber
“We thought our campaigns were performing well until Joe reviewed them. He identified gaps in our conversion tracking and misaligned landing pages. With tighter keyword targeting, refreshed ads and proper tracking, our Quality Scores went up, CPCs dropped 25%, and we saw a 30% increase in qualified leads within a month.”
Adam Lowell
"Our account had been on autopilot for years. Joe’s hands‑on audit analysed every setting and extension. He eliminated wasteful spend, activated underused ad extensions and set up remarketing. Within six weeks, click‑through rates were up 35%, new customer inquiries rose 50%, and we’d cut 20% of wasted budget. No automated tool ever delivered that level of insight.”
Robert Diamond
“Joe’s audit completely changed how we view our advertising. He pinpointed weaknesses in our campaign structure, ad copy and landing pages that we hadn’t even considered. The actionable guidance he provided gave us clarity and control over our strategy. We now feel confident that every dollar we spend is working toward our goals.”
Jonathan Grant