The Situation

A Florida MMA gym wanted to increase memberships but was paying $65 per lead with stalled growth.

What Drove Improvement

Performance Timeline

The Situation

Strong brand awareness but weak profitability from paid campaigns. Margins were tight and ad spend was not delivering strong return.

What Drove Improvement

Performance Timeline

The Situation

America's Bath was struggling to generate consistent leads at a strong return. Lead volume was low relative to company size, and performance was inefficient.

What Drove Improvement

Performance Timeline

The Situation

Humble Sign Co. had been running Google Ads for over a year with moderate success. Campaigns were managed internally, but performance had plateaued and costs were high relative to results.

What Drove Improvement

Performance Timeline

The Situation

Pink Orchid reached out after the December holiday season following very poor performance from their Smart Shopping campaigns. Order volume was low, and the account structure was limiting performance.

What Drove Improvement

Performance Timeline

The Situation

The Cochran Firm hired me to improve performance on their Police Brutality campaign. Lead volume was decent, but the goal was to reduce spend while maintaining consistent call and lead flow.

What Drove Improvement

Performance Timeline

The Situation

The business was struggling with low call volume across multiple locations. Some locations were receiving most of the calls while others were underperforming. The company needed immediate improvement to avoid serious financial risk.

What Drove Improvement

Performance Timeline

The Situation

Veterans Movers was bidding on broad generic terms. The account lacked negative keywords, had no strong calls to action, and was paying high CPCs due to poor targeting.

What Drove Improvement

Performance Timeline

Pro Power Washing Company

This small power washing business located in Florida was struggling to stay afloat. They were using an Google Ads manager who was not producing results for them.

➡️ The campaign had many broad terms and many unrelated terms. The settings were a mess and the ads were poorly written.

➡️ The budget was tight and it was too small to try and stretch it out across the different service types.

➡️ As you can see (dark blue bar in June) the client paid as much as $549 for a lead. 

✅ I took over the campaign in January focusing on the most profitable services first and was able to generate 18 leads with the small $50 a day budget.   

✅ In February I was able to generate 42 leads while slightly increasing the budget.

✅ In March we advertised all of the services provided by the company. The client saw 74 leads at a slightly higher CPA, but the quality lead was good and they were able to close the majority of the leads.

This  company is now receiving a steady stream of leads and is no longer struggling, but thriving!

Shiny Prints

I conducted an audit and created a solid strategy that included optimizations of the campaign, ads and landing pages. I also created a retargeting campaign to capture more sales at a lower cost.

This campaign was spending a lot of money with little results.

➡️ The CPA was very high and the ROI was poor.

➡️ The client had a handful of conversions per month with a CPA as high as $250.

➡️ I restructured the campaign, changed the bid strategy, improved the ad groups, wrote new ads, and calls to actions.

✅ In one month conversions shot up to 77 with a cost per conversion of $44.

✅ The campaign went from a negative ROAS to a ROAS of over 500%. Which means; for every dollar they spent they were making more than five.

A-1 Auto Transportation

A-1 Auto Transportation reached out to me and asked if I could run a Bing ads campaign for them. Instead, I asked them about their current Google ads account.

They told me that their Google ads had reached its potential and there wasn’t any room for improvement. I debated that and requested to review their account.

I reviewed the campaign and saw that the campaign was actually not being maintained well and there was a huge opportunity for growth.

In one day, I took the campaign from an average of 23 leads per day to over 150! The first few days the CPA was higher than normal, but with a few additional adjustments the campaign is producing significantly more conversions at a slightly higher cost.

The cost per conversion went up from $9 to $10. However, well in line with the company’s target CPA of $12.

Biocide Systems

Biocide Systems was running a shopping campaign that was converting at $137 (red line) prior to hiring me. In order for the company to profit – conversions needed to be under $100. 

➡️ I revamped the campaign by adding negative terms, branching out products, and improved positioning. 

➡️ We then built out a keyword-driven text campaign to support our shopping efforts.

➡️ I was able to increase conversions while lowering the CPA. At the time of this case study, the cost per lead had dropped down to just $57!

Just Yard Signs

The client had gone through many agencies and was not happy at all with the performance they had seen.

➡️ They were concerned about the bid strategy set in the campaign as well as the lack of ad groups that had been created. 

➡️ Many of the keywords were lumped together into one ad group and needed to be broken out.

➡️ The campaign was performing poorly and the cost per conversion was very high – much more than the average order value. I conducted an audit and determined that several factors were causing the high CPA.

➡️ Some of those were poor account structure, not enough negative terms, times of days, and days of the week that were converting too high and certain demographics converted better than others. 

✅ I made adjustments to these areas and others. The result was an increase in conversions (red line) at a much lower cost (blue line).

I lowered the CPA by 110% while increasing conversions by 102%!