Get expert-level insight into what’s wrong with your campaigns — and what to do next. Powered by Joe Balestrino’s 20+ years of hands-on experience.
Most advertisers struggle with wasted spend, poor conversions, and confusing results. The truth? Google makes it easy to launch campaigns, but hard to optimize them. From broad match keywords pulling in junk traffic to Performance Max campaigns running without real data — the most common issues are hidden deep in your settings. And every day they go unchecked, you’re throwing money away.
That’s why this AI-powered audit assistant was built — to help you uncover what’s wrong and what to do next.
It uses the same strategic framework Joe Balestrino has developed over 20+ years managing hundreds of accounts. In just a few minutes, you’ll get a guided, expert-level analysis of your campaigns — so you can stop guessing, start fixing, and finally make your ads work.
Why Most Google Ads Fail (The Audit Fixes These)
✅ Broad Match Without Filters
Google's "broad match" is aggressive — it shows your ad to people searching around your keyword, not just for it.
Without negative keywords or tighter match types, you end up:
- Paying for irrelevant clicks
- Attracting people outside your ideal audience
- Getting traffic that doesn't convert
Example: You bid on "law firm marketing" — your ad shows for "law school tips" or "free marketing templates."
✅ No Conversion Tracking
If Google doesn't know when someone converts, it can’t optimize toward the right actions. And neither can you. This is a must-have for any serious ad account. Without it:
- You can't tell what campaigns are actually working
- Google is optimizing based on clicks — not results
- You miss valuable leads or sales that are actually happening
Big risk: You shut off something that’s actually working — just because you can’t see it.
✅ Performance Max with No Signals
Performance Max needs conversion data to work well. Without it, it casts a wide net across:
- YouTube
- Gmail
- Display Network
...and often finds low-intent, unqualified users.
If your account is new or not sending clear signals, Google is guessing — and guesswork is expensive.
✅ Irrelevant Search Terms
If you’re not checking your search terms report regularly, you may be shocked by what you're paying for.
- This happens when:
- Match types are too loose
- Negative keywords are missing
- Google’s automation guesses wrong
- Result: You get traffic — but not the right traffic.
Example: Bidding on “SEO audit” shows your ad for “free SEO course.”
✅ Landing Page Disconnect
Even with the perfect ad, if the landing page doesn’t match the promise — people bounce.
Common issues:
- Ad says “Free Consultation,” page talks about pricing
- Slow page load kills the experience
- Too much text, no clear next step
Fix it: Match the message, simplify the experience, and guide the user to one clear CTA.
Want a Manual Review from Joe?
Sometimes you just need an expert to look under the hood.
If you’re spending $3,000/month or more on Google Ads and feel stuck — or you’d rather skip the AI audit and go straight to hands-on help — Joe offers free 15-minute discovery calls and manual account audits for qualified advertisers.
Joe will:
- Review your account structure
- Identify wasted spend and missed opportunities
Tell you exactly what needs fixing — or take care of it for you
How to request a manual review:
- Click the "contact Joe" button above
- Joe will get in touch to schedule your call or set up access for a manual review.
No pressure, no obligations — just real answers from someone who knows what they’re doing.
Note: Manual reviews are reserved for advertisers spending $3,000/month or more — where expert tuning delivers measurable ROI.
If you’re below that, the AI assistant will still give you tons of clarity and value.
Businesses I've Helped
From Struggling to Scaling: Google Ads Case Studies
A-1 Auto Transportation
A-1 Auto Transportation reached out to me and asked if I could run a Bing ads campaign for them. Instead, I asked them about their current ads account.
They told me that their Google ads had reached their potential and there wasn’t any room for improvement. I debated that and requested to review their account.
I reviewed the campaign and saw that the campaign was actually not being maintained well and there was a huge opportunity for growth.
In one day, I took the campaign from an average of 23 leads per day to over 150! The first few days the CPA was higher than normal, but with a few additional adjustments the campaign is producing significantly more conversions at a slightly higher cost.
The cost per conversion went up from $9 to $10. However, well in line with the company’s target CPA of $12.
Update August 2021: Cost per conversion is now less than $7!
Modern Storage
The client wasn’t seeing many calls to their locations. They need to get calls ASAP or the business would be at risk of closing their doors.
The account faced many challenges. One of them being that locations were very close to each other and one location was getting all of the calls and business.
➡️ After conducting an audit of each of the locations, I then worked on customizing keywords based on each location and the amenities each location had.
✅ I had only a few weeks to produce results. I worked diligently to get these in order. As you can see in the graph below calls went from less than 20 calls a month to over 100.
✅ In less than a month I was able to cut the CPA down to $40 and increase the conversion rate to 12%. That’s the highest the campaign has ever had.
✅ In just a few weeks I had given them the most calls they ever had, with a low CPA at the highest conversion rate.
Huge success!
