The Holiday season is where many online advertisers look to increase their online sales dramatically. Unfortunately, many online retails will leave much on the table due to bad online marketing management.
While searching to buy a new belt I came a across a perfect example. In the case of Dockers.com a search for a “men’s belt” brings up the following ad..
I was speaking to a friend of mine who is an in-house SEO. The company he works for was looking to hire an SEM firm to manage their PPC campaign. He was shocked at the quotes he received and asked me if I’d take a look at them. So being the nice guy that I am, I did. 
Now keep in mind these companies reside in upscale buildings in the heart of NYC, so their prices of course will be higher than most. Many of these companies charged about the same amount around 10 – 15% which didn’t shock me, but what did shock me was the 15% was on the spend. Now you may ask me “What’s the difference?” and I’ll get to that in a minute. But, what really shocked me was on top of the 15% of the spend they added an additional 1k to manage the campaign which just didn’t seem fair. Not every company taxed on an extra $1,000 to the percent, but the percent was in the ballpark. Continue Reading ->
