If you are reading this article then there’s a good chance that you’re a small business owner looking to use the Internet to help your small local business. You may be on the fence as to whether or not it benefits your business or if it’s cost effective. Continue Reading ->

30 Dec, 2009  |  Written by Joe Balestrino  |  under Local Search

Still wondering if local search is for your company? Check out this power point presentation I created just for you :D Continue Reading ->

When you talk about search marketing with “ordinary” people, many of them feel search is for the big players. To small business search is too expensive and unpredictable. I couldn’t disagree more. Local search, especially for local brick and mortar businesses is ideal.

Think about this… You’re a dentist, you’ve relied on word of mouth and the yellow pages to bring in new business. The problem is the yellow pages are becoming extinct, or close to it. Recent data suggests that the yellow pages will be almost obsolete by 2012. So where does that leave the local dentist that has relied on the yellow pages for years? Continue Reading ->