It seems that companies are turning to outsourcing overseas more now then ever before. I have been asked to evaluate and train many of these companies and I’ve found they have a lot to learn. Now I am not here to slam outsourced work. I am just giving my view on what I have come across in the last 7+ years in online marketing.

Outsourcing in many cases comes as a result of filling a need. It could be that a company doesn’t have the resources to bring the work in-house or it could be that they feel search marketing is search marketing and the cheaper they can get it… the more they save. They couldn’t be more wrong. Continue Reading ->